Already at the age of 30, the Iitalian Massimo Iosa Ghini was regarded to be among a hundered of most remarkable designers in the world. He is facinated with composition of a man, nature and technique. The designer admits that his main inspiration is bionics, that is the science where the creation of new technologies is based on biological setups. This idea has also been used in his bathroom line for HOESCH. Together with Giorno, he managed to create a unique combination of the known with untypical, tradition with futurism and science with technique.