Design Plus competition of fairs Messe Frankfurt is one of the most important over- brand symbols of innovative design brand. With the extension of the name of Design Plus powered by ISH, two well-known brands concentrate soon awarded products and will ensures even more than before about successful communication. Also in 2011 the competition will be sent to participants in ISH. Design Plus powered by ISH award is granted for an unique and very innovative design. Also important are the following criteria: climate protection, energy efficiency and long-lasting effect. For producers and designers this award is a great marketing tool. It signals the user above-average product quality.